In keeping in the spirit of the Basel world celebrations, a new brand has recently entered the coveted United States market, Claude Bernard is offering mechanical watches made in Switzerland with a price point which starts well under the $1,000 range.
The Master mechanic Claude Bernard started his watch company in Les Genevez in the mid-16th century. and the company’s watches still are made there today. The company still assembles its watches in it’s city of birth, in-house from start to finish, taking slimmer margins and spending less on advertising in order to be able to offer automatic watches at an affordable price. This effort of keeping things traditional is a key aspect, which maintains the company’s good reputation.
Claude Bernard whom started distribution in the U.S. market two months ago and is currently in seven stores, has a goal of having at least 50 retailers by the 2014 Baselworld show.
This quality brand has both men’s and ladies’ watches, with the price point for an automatic with ETA’s 2824 movement starting at a mere $575.
The 40.5 mm open heart for men outfitted with the ETA 2824 movement features sapphire crystal and an exhibition caseback. It retails for $795 and comes on a brown strap with a rose gold PVD case and white dial as well as on a black strap with a stainless steel case and black dial.
Claude Bernard’s bi-color quartz watches are available on a stainless steel bracelet with either rose or yellow gold PVD. There are three sizes, starting at $495 for the smallest women’s watch and ranging to $550 for the larger men’s model.
With their classic feel and ability to provide a quality product and meet fair customer price points, investing in a Claude Bernard may be well worth the investment.
As always, Live, Life, Lamour,