The launching of the Faith Ann Kiely Brand

Today’s post is about a former senior merchandising executive for fine jewelry corporations, Faith Ann Kiely and the launch of her own brand. Being that she no stranger to the jewelry world, the recent launch of her first collection accentuates her approach to the industry from a new angle.

In this article Kiely discusses how classical antiquity is incorporated into her work, while staying true to the identity of her brand and the reasons consumers will keep coming for silver as long as designs stay compelling.

The Faith Ann Kiely brand was started in 2011, and officially launched to the retail market in the spring of 2013. She told us that FAK uses top-quality materials, the highest quality standards and traditional manufacturing techniques of fine jewelry. What differentiates FAK from many other brands is that it offers an uncompromising commitment to design and quality and creating the product made in America.

In terms of design, FAK’s design aesthetic seems to be truly original. It is inspired through her artistic perspective on classical antiquity, Faith Ann Kiely‚Äôs jewelry motifs are derived from an eclectic appreciation of the manifestation of beauty, art and spirit in our world, which she expresses through the fine sculpted metal work of my designs. Working with 18-karat gold and sterling silver, her intricately carved pieces, resplendent with bold faceted gemstones, are reflective of ancient times and provide a distinctly modern look.

When asked what is the most difficult thing about being a jewelry designer? she told us ”I think the most challenging aspect of being a new jewelry designer is in staying true to the DNA of your brand and design vision, regardless of current trends and/or market pressures. I believe that a brand must be authentic to its identity to truly be accepted and understood by consumers.”

Here are a few of her very intricate designs below for your perusal.

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As always, Live, Life, Lamour,

R.Lamour

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