Recently, Hearts on Fire announced that Homeland’s brazilian actress Morena Baccarin will be its new brand ambassador. The actress will start appearing in magazine advertisements for the diamond brand beginning in September.
Morena will showcase Hearts on Fire’s new fashion collections in print ads in well-known fashion and lifestyle magazines such as, Elle, Harper’s Bazaar, Marie Claire and Town & Country. She also will appear on the brand’s digital and social media platforms wearing the latest pieces from their line.
Hearts on Fire first began to recruit brand ambassadors in the fall of 2011, initially hiring fashion bloggers before bringing on board television costume designer Janie Bryant and artist, actress and fashion designer Tara Subkoff. Now the brand is upping the ante with Baccarin, a 2013 Emmy nominee for her role as Jessica Brody in the Showtime series Homeland who also has appeared on popular CBS’ The Good Wife and The Mentalist.
“With the success of our bold, new fashion collections, it was the perfect time to showcase these designs on a recognizable face. Morena is the perfect representative for Hearts on Fire and we are thrilled with our partnership,” said Caryl Capeci, vice president of marketing at Hearts on Fire.
With such a healthy combination of Morena’s stunning good looks and charm, the Hearts on Fire brand is sure to attract new clientele.
Today’s post is about a former senior merchandising executive for fine jewelry corporations, Faith Ann Kiely and the launch of her own brand. Being that she no stranger to the jewelry world, the recent launch of her first collection accentuates her approach to the industry from a new angle.
In this article Kiely discusses how classical antiquity is incorporated into her work, while staying true to the identity of her brand and the reasons consumers will keep coming for silver as long as designs stay compelling.
The Faith Ann Kiely brand was started in 2011, and officially launched to the retail market in the spring of 2013. She told us that FAK uses top-quality materials, the highest quality standards and traditional manufacturing techniques of fine jewelry. What differentiates FAK from many other brands is that it offers an uncompromising commitment to design and quality and creating the product made in America.
In terms of design, FAK’s design aesthetic seems to be truly original. It is inspired through her artistic perspective on classical antiquity, Faith Ann Kiely’s jewelry motifs are derived from an eclectic appreciation of the manifestation of beauty, art and spirit in our world, which she expresses through the fine sculpted metal work of my designs. Working with 18-karat gold and sterling silver, her intricately carved pieces, resplendent with bold faceted gemstones, are reflective of ancient times and provide a distinctly modern look.
When asked what is the most difficult thing about being a jewelry designer? she told us ”I think the most challenging aspect of being a new jewelry designer is in staying true to the DNA of your brand and design vision, regardless of current trends and/or market pressures. I believe that a brand must be authentic to its identity to truly be accepted and understood by consumers.”
Here are a few of her very intricate designs below for your perusal.
Recently at the Las Vegas JCK jewelry show there was a competition for the edgiest designs. The edgier designers of course ruled the evening at the Couture Design Awards this past Saturday night, with two first-time exhibitors taking home a pair of awards each.
The winners included London-based Tomasz Donocik who won in the category for diamond jewelry above $20,000 as well as in the category of debuting at Couture. Alp Sagnak of Atelier Minyon, a New York-based designer, took home top honors in silver and the coveted people’s choice award.
This year’s Human Spirit Award went to designer David Yurman surprisingly, who insisted he couldn’t accept the award by himself and called to the stage the woman he called his love and his muse, his wife Cybil.
I’ve taken the liberty to feature some of the design winners below.
This ring was made by Tomasz Donocik, whose ring is shown here, he won two Couture Design Awards. This was his first year exhibiting at the show.
This necklace from Arunashi won for gemstone jewelry above $20,000.
The winning design in the pearl category was from Mikimoto.
Schaffrath won the Couture Design Award for platinum with this ring.
Recently the gemstone miner Gemfields has unveiled their new global brand ambassador Mila Kunis. Which in my opinion just happens to be one of the hottest young actresses in Hollywood.
Wednesday Gemfields announced that the television and movie actress would be the face of the company’s new advertising campaign. The campaign is set to run in some of the most renowned magazines such as Vogue, Vanity Fair and W. Although this is just one element of their multifaceted consumer focused campaigns, the company is set to launch their absolute best this year.
Kunis photographed (below) by Mario Sorrenti and styled by Anastasia Barbieri for their recent Gemfields campaign. She is shot wearing one-of-a-kind emerald and ruby jewellery created by six of Gemfields’ designer partners – Alexandra Mor, Amrapali, Dominic Jones, The Gem Palace, Sutra and Fabergé, the latter was acquired by Gemfields earlier this year.
Kunis recently returned from Africa where she toured Gemfields mine in Zambia, Kagem, which produces about 20 percent of the world’s emeralds. Accompanied by Gemfields Chief Executive Harebottle, the actress learned about the company’s mining practices and visited Gemfields-sponsored community projects, including schools and a farming cooperative.
“While in Africa, I learned that the entire journey that each Gemfields stone takes is carefully considered and that the environment and the local communities where its mines are located are held in the highest regard,” Kunis said.
“I truly believe in Gemfields’ mission of ethical mining, and I absolutely have fallen in love with the rarity, beauty and history of emeralds.”
From this campaign and others, there is a true sense that emeralds will be making a very large come back. Gemfields positioned itself well with this campaign with Mila Kunis. A revamped Gemfields website will also launch this spring and Gemfields will also release a large format book on emeralds in 2013.
The emerald and diamond jewelry by Bulgari, 1958-1963.
The Queen of Bulgari, Mrs. Elizabeth Taylor herself has had a few pieces auctioned off by Christie’s, which drew quite a handsome sum. She’s the indisputable queen due to her love and long history for the Bulgary brand. Her beau at the time Richard Burton is effectively the one whom was instrumental in acquiring most if not all of the pieces she has from this brand. As he puts it best, “I introduced Liz to beer, she introduced me to Bulgari’. Here are some of her magnificent pieces below.
Bulgari Emerald earrings that were part of a parure by Bulgari and given to Elizabeth Taylor by Richard Burton SOLD FOR $3,218,500
Bulgari Emerald bracelet that was part of a parure by Bulgari and given to Elizabeth Taylor by Richard Burton SOLD FOR $402,500
Bulgari Emerald necklace that was part of a parure by Bulgari and given to Elizabeth Taylor by Richard Burton. SOLD FOR $6,130,500