Recently, Hearts on Fire announced that Homeland’s brazilian actress Morena Baccarin will be its new brand ambassador. The actress will start appearing in magazine advertisements for the diamond brand beginning in September.
Morena will showcase Hearts on Fire’s new fashion collections in print ads in well-known fashion and lifestyle magazines such as, Elle, Harper’s Bazaar, Marie Claire and Town & Country. She also will appear on the brand’s digital and social media platforms wearing the latest pieces from their line.
Hearts on Fire first began to recruit brand ambassadors in the fall of 2011, initially hiring fashion bloggers before bringing on board television costume designer Janie Bryant and artist, actress and fashion designer Tara Subkoff. Now the brand is upping the ante with Baccarin, a 2013 Emmy nominee for her role as Jessica Brody in the Showtime series Homeland who also has appeared on popular CBS’ The Good Wife and The Mentalist.
“With the success of our bold, new fashion collections, it was the perfect time to showcase these designs on a recognizable face. Morena is the perfect representative for Hearts on Fire and we are thrilled with our partnership,” said Caryl Capeci, vice president of marketing at Hearts on Fire.
With such a healthy combination of Morena’s stunning good looks and charm, the Hearts on Fire brand is sure to attract new clientele.
As always, Live, Life, Lamour,