Recently the gemstone miner Gemfields has unveiled their new global brand ambassador Mila Kunis. Which in my opinion just happens to be one of the hottest young actresses in Hollywood.
Wednesday Gemfields announced that the television and movie actress would be the face of the company’s new advertising campaign. The campaign is set to run in some of the most renowned magazines such as Vogue, Vanity Fair and W. Although this is just one element of their multifaceted consumer focused campaigns, the company is set to launch their absolute best this year.
Kunis photographed (below) by Mario Sorrenti and styled by Anastasia Barbieri for their recent Gemfields campaign. She is shot wearing one-of-a-kind emerald and ruby jewellery created by six of Gemfields’ designer partners – Alexandra Mor, Amrapali, Dominic Jones, The Gem Palace, Sutra and Fabergé, the latter was acquired by Gemfields earlier this year.
Kunis recently returned from Africa where she toured Gemfields mine in Zambia, Kagem, which produces about 20 percent of the world’s emeralds. Accompanied by Gemfields Chief Executive Harebottle, the actress learned about the company’s mining practices and visited Gemfields-sponsored community projects, including schools and a farming cooperative.
“While in Africa, I learned that the entire journey that each Gemfields stone takes is carefully considered and that the environment and the local communities where its mines are located are held in the highest regard,” Kunis said.
“I truly believe in Gemfields’ mission of ethical mining, and I absolutely have fallen in love with the rarity, beauty and history of emeralds.”
From this campaign and others, there is a true sense that emeralds will be making a very large come back. Gemfields positioned itself well with this campaign with Mila Kunis. A revamped Gemfields website will also launch this spring and Gemfields will also release a large format book on emeralds in 2013.
Live, Life, Lamour