Engagement ring finder app: The VOW


Wedding and engagement season is soon upon us as the winter fights off its time to roll back. As this season comes into full swing, many eager brides to be anxiously start parousing through different internet jewelry stores and sites with their hopeful future husbands hinting and in search of that fairy tale engagement ring. In this day and age things have taken a slightly different turn in making this arduous and time consuming search more easily through our world of apps. Yes there’s an app for that.

In October 2012, Simon and Nelly Cohen  developed and launched their fledgling engagement ring finder app, The Vow.  When they debuted their app, the cost of creating it amounted to their entire life savings. Luckily for the longtime married couple—co-owners of Cherie Dori and the Diadori bridal lines—their nest egg investment seems to have been well-spent.  The Vow, is currently ranked in the top 50 in Apple’s Top Free Lifestyle Apps—the single most popular diamond, jewelry, and ring-finder app, ahead of the big names Blue Nile, Tiffany & Co., and even Cartier. This app is so popular that it receives roughly 3-4 thousand downloads a day!!

The Vow allows users to survey 120 Diadori bridal engagement SKUs in 3-D, while a GPS feature locates the closest of 350 participating retailers. “We’re not in the middle,” says Simon. Additionally, Diadori rewards users for sharing the app and helping to generate new leads—aka potential ring buyers—by giving points for things like posting pics of favorites to Facebook. The points eventually add up to a prize, such as a cultured pearl necklace. “All we do is uplift the brand of the store [carrying our pieces],” explains Simon.

The Cohens invested in the app after reading research which shows that ­consumers prefer shopping on apps instead of websites. (Shoppers like the speed and convenience of mobile apps, reports a March study from ­Compuware.) Now, the company has a wait list of retailers that want to be involved. “We are combining both worlds, Cyber-shopping and stores ” Simon says.




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