Have any of you seen the new David Yurman add campaigns?? Well, recently Model Kate Upton who just graced back-to-back covers of the Sports Illustrated Swimsuit Issue, is now swapping out her string bikinis for David Yurman’s classic cable designs.
Upton is one of four women tapped by the designer for its fall 2013 advertising campaign, with the theme “Beauty in Contrast.” The idea behind the campaign came as an effort to highlight how “diverse elements can coexist in a delicate balance,” a theme which is chosen because of the diversity in Yurman’s designs, both his classic pieces and those from the fall 2013 collection.
The campaign features elegant and refined pieces along with more earthy and artisanal designs. The new collections coupled with iconic favorite designs are heavier alongside more minimal pieces. Overall, the brand said it selected four very different women to make up their models for Beauty in Contrast.
Upton, who is blonde and blue-eyed and was raised in Florida, represents the all-American girl while Anais Mali, a French model whose mother is from Chad and whose father is Polish, has a global/European sophistication. Dree Hemingway, a member of the famous Hemingway family, bears a patrician refinement, while Catrinel Marlon, a Romanian model who also has been in SI’s Swimsuit Issue, has a mysterious sensuality, the brand said.
“Through design, styling and imagery, we tell a story of contrast in all its mesmerizing beauty,” Yurman said. “Beauty is always more intriguing in contrast.”
Photographer Peter Lindbergh shot the campaign, which features the women wearing a combination of classic Yurman designs and selections from the fall 2013 collection, including the new miniature version of Yurman’s signature pinky ring. Beauty in Contrast debuts this month worldwide in print and online outlets as well as on DavidYurman.com.
Yurman founded his eponymous jewelry company in New York in 1980. The brand has 25 stores throughout the United States, France and China, and the jewelry is sold at retail outlets, including many independent jewelers, across the U.S.
As always, Live, Life, Lamour,
R.Lamour
All About Jewelry! 